‘The Magic Flute’ theatre collateral

I created some collateral for a theatre performance called The Magic Flute. This particular assignment at university was a real-life job situation where someone’s design was selected.

Whenever I draw, I use a freehand drawing style and take advantage of the library of brush-style strokes offered in Adobe Illustrator or otherwise, create the line work on paper and convert it to a digital image. I used this freehand drawing style to my advantage, along with a warm colour scheme and balanced design to create an engaging design.

The main feature of the project was an A3 advertising poster, however, I also presented a range of other promotional material to develop skills in creating a visual identity that would be consistently applied to all material. This included a newspaper advertisement, DL flyer, programme and ticket design along with documentation to present the range of material to the client.

Feel free to browse the range of material that was created for The Magic Flute. Alongside the following images, there are also a couple of documents created which are viewable as PDF files, including:

Programme

Marketing Strategy Documentation

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Poster

Newspaper Ad

DL Flyer

Ticket