The Colour-in Bag

Last year, I entered The Colour-In Bag to the Southern Cross Packaging Competition and received a commendation for this design. This particular packaging competition had a number of categories that I could enter into, including a ‘Design, Society and Now’ brief that this bag was entered into. The idea of the brief was to solve ethical issues that occur in packaging design today.

The idea for this design was inspired after looking at some Japanese Packaging design displayed in a lecture and also, observing the fact that despite the existence of green bags at supermarkets today, a large number of plastic bags continued to be used. After conducting some research into carry bag habits at the supermarket, I discovered how common it is for people to forget their plastic bags from the supermarket. This sparked the concept behind this design; to have a plastic bag substitute available at the supermarket to cater for the fact that many consumers often forget their green bags, that was produced from recycled materials and that also had multiple second and third uses.

This created the birth of The Colour-In bag, a bag that children could colour in. It also contains cotton wool both for insulation (to strengthen the bottom of the bag) and for growing alfalfa. Click here to view my rationale, describing the research behind my bag design (link opens in new window or tab, depending on your web browser and its settings). Please note that this link is to a PDF file and requires Adobe Reader to view it. Click here to download this software (link opens in new window).